Likes are not enough…
Don’t get me wrong. Facebook “Likes” are certainly powerful. Every time someone likes a status, a page, or an article, it shows up in that person’s news feed. It will even show up on their friends’...
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How To: Content Analytics
I’ve been tracking our content stats and running our content analytics for the better part of the year now, and a few months back we moved this blog from Blogger to WordPress. That was music to my...
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My Favorite Campaign
One of my all-time favorite campaigns is a social campaign from a past life. A tire manufacturer ran a four week sweepstakes campaign that was primarily targeted at Facebook users. In order to...
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